Branding

How to Create a Superior Style Guide to Strengthen Your Brand Identity A recent study from Lucidpress found that more than 60% of companies report that their materials sometimes, often,…

Why Some “Ugliest” Brands Are Crushing It—and Why I Can’t Look Away Brand visuals and names that feel objectively rough around the edges can still be wildly successful. Pixelated logos,…

10 Ways Great Brands Self-Sabotage from Within Brands rarely collapse overnight; they erode from within. Here are ten internal pitfalls that can erode even strong brands over time. 1) Inconsistent…

Title: Do You Include a “Don’t Do This” Page in Your Brand Guidelines? Brand guides often highlight the polished elements: logos, color palettes, and a handful of ideal example posts.…

Quiet brands and the psychology of trust: when restraint signals confidence Have you ever noticed that some brands seem more trustworthy because they say less? Some brands communicate with slow…

How to Diagnose Your Brand Before Beginning the Design Process Before embarking on any branding project, it’s essential to conduct a thorough diagnosis of the brand’s strengths, weaknesses, and market…

How Small Brands Can Choose Between Consistency and Distinctiveness When Budgets are Tight Overview Brand guidance for small businesses often splits into two camps: maintain a steady, recognizable presence with…