Posted inBranding
The 101 of category design – Step 2 – Naming & Framing Your Category Name
The Lure of the Invisible Brand We like to imagine ourselves as free agents, wandering through a marketplace of choices with a tidy budget and a clear sense of self.…








![[Full Article] I’m a UX Consultant. Most startups I work with have no idea how to collect the right type of user feedback/how to use it to design a better product. I wrote this guide to teach you the right type of feedback to collect, and the methods for doing so.](https://londonsnightlife.co.uk/wp-content/uploads/2026/10/pexels-photo-13628541-8-1024x685.jpeg)
